Story via Complex
In the late 2000s, a major changing-of-the-guard was taking place in hip-hop: A new generation of hip-hop rookies (think Drake, Nicki Minaj, J. Cole, Gucci Mane) were emergent. The era of the superproducer had ended; the new stars found success by adapting to an era where rappers had to be songwriters, too (Drake) or adapt to a new, schizophrenic rap/dance-pop reality (Nicki Minaj). Max B, firmly a full-on songwriter in the most traditional sense, was in the former camp. His Wave was beginning to crest, his relevance increasing by the day. Even if, behind the scenes, those days were numbered. Despite his young and growing grassroots street following, Max was, in many ways, an old soul. The old-school R&B influences seeped through his music. This was most evident on "Where Do I Go?," a warm, lightly-propulsive, existential reverie produced by Dame Grease. Max channelledCherelle and Alexander O'Neal for the chorus, his interrogative title giving their song of devotion a wistful sunset ambiance.